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Reports and analytics

Know which leads, people and sources actually make you money

See total leads, matured leads, win rate and monthly revenue at a glance. Track target vs achieved for every team member, payments received and due, and which lead sources turn into bookings.

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  • No credit card needed
  • Every feature unlocked in the trial
  • Hindi and English support
Dashboard · this monthExample
Total leads486
Matured61 · win rate 12.6%
Revenue₹38.4 lakh
Top sourceTripClap marketplace · 18% win rate
Top performerNeha · 112% of target

Why it matters

You can't improve what you can't see

Running on gut feel

  • Monthly numbers pulled together in Excel
  • No idea which source brings bookings
  • Team targets tracked informally
  • Pending payments discovered too late

With TripClap CRM reports

  • Live dashboard with win rate and revenue
  • Source-wise and user-wise lead reports
  • Target vs achieved for every user
  • Payment reports showing what's due

How it works

What you can track

  1. Step 1

    Leads

    Total, by status and by source, with a 6-month trend.

  2. Step 2

    Conversions

    Matured leads, win rate, and on Pro Plus and above, pipeline conversion rate and average deal size.

  3. Step 3

    Revenue and payments

    Monthly revenue, payments received, payment links and package payments.

  4. Step 4

    Team performance

    Target vs achieved and user-wise lead reports for every team member.

What you get

Reports and dashboards

Dashboard

All plans

Total leads, matured leads, win rate and monthly revenue, with a 6-month trend.

Leads by status and source

All plans

See where leads come from and where they stand.

Performance report

All plans

Target vs achieved for every user.

Source-wise lead report

All plans

Compare Facebook, Google, website and TripClap marketplace leads.

User-wise lead report

All plans

See how each team member's leads are moving.

Payment reports

All plans

Payments, payment links and package payments.

Pipeline metrics

Pro Plus+

Conversion rate and average deal size in the prospect tracker.

AI answers

All plans

Ask questions like “Show my new leads” instead of building a report.

Google Sheets export

Enterprise Elite

Send lead data to Google Sheets with automations.

Guide

Five numbers every travel agency owner should check weekly

You don't need dozens of reports. These five numbers tell you most of what you need to know about a travel business.

1. Leads by source

Where your enquiries come from, and whether that's changing week to week.

2. Win rate by source

The share of leads from each source that book. A cheap source with a low win rate can cost more than an expensive one that converts.

3. Response and follow-up discipline

How many leads are sitting in New or Follow Up without action. Stale leads are lost revenue.

4. Target vs achieved by person

Who's on track and who needs help, before the month ends.

5. Payments due

Money owed, especially for trips departing soon. Ask the AI Assistant to list unpaid invoices every Monday.

Who uses it

Who uses TripClap CRM reports

“Game-changer for our agency. Generating quotations and tracking leads is a breeze, with comprehensive reports on leads, bookings and payments.”
Aditya Bothra, Director, Himalayan Travels

FAQ

Reports questions

What reports does TripClap CRM have?

A dashboard with total leads, matured leads, win rate and monthly revenue; a performance report with target vs achieved by user; payment, payment-link and package-payment reports; and source-wise and user-wise lead reports.

Are reports included on every plan?

Yes. The dashboard and reports are on every plan. Pipeline metrics like conversion rate and average deal size come with the prospect tracker on Pro Plus and above.

Can I see which lead source converts best?

Yes. The source-wise lead report compares sources such as Facebook, Google, your website and the TripClap marketplace.

Can I track my team's targets?

Yes. The performance report shows target vs achieved for each user.

Can I get numbers without building a report?

Yes. Ask the AI Assistant questions like “Show my new leads” or “List unpaid invoices”.

Related features

Works together with

See all TripClap CRM features →

See your agency's numbers clearly

Your 7-day free trial runs on Enterprise Elite, so every feature is unlocked. No credit card needed.