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Is a travel CRM worth it? Calculate your ROI

Enter your enquiries, conversion rate and booking value to estimate the extra profit a CRM could bring, against what it costs.

Estimated extra profit per year

Extra bookings per year
Suggested plan
Plan cost per year (incl. GST)
Return on CRM cost

An estimate, not a promise. “Conversion improvement” is relative: 10% turns a 3% conversion rate into 3.3%. Our early research with 10–20 person agencies suggests ₹3–4 lakh a year of margin leakage; enter your own figure if you know it.

Guide

About this estimate

How the estimate works

  • Extra bookings = enquiries per year × current conversion rate × expected improvement.
  • Extra profit = extra bookings × average booking value × average margin, plus any margin leakage you recover.
  • Plan cost = the yearly TripClap CRM plan that fits your team size, plus 18% GST.

Where the gains usually come from

Faster first replies, follow-ups that actually happen, quicker quotes, and seeing the real profit on each booking. Be conservative with the improvement figure, then test it: the 7-day free trial runs on Enterprise Elite with your own enquiries.

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FAQ

Common questions

How is travel CRM ROI calculated?

Extra profit from more converted enquiries, plus any recovered margin leakage, divided by the CRM's yearly cost.

What conversion improvement should I assume?

Start conservative, such as 5–10% relative improvement, and check it against your own numbers during a free trial.

How much does TripClap CRM cost per year?

Growth ₹14,999, Pro Plus ₹19,999 and Enterprise Elite ₹24,999 a year, plus GST.

Try TripClap CRM free for 7 days

Every feature unlocked on Enterprise Elite. No credit card, no sales call needed.