Travel glossary
Lead source
A lead source is the channel an enquiry came from, such as Facebook Lead Ads, Google Ads, a website form, WhatsApp or a travel marketplace.
Tracking lead source shows which channels bring bookings, not just enquiries, so you can spend your marketing budget where it works.
Related terms
Related terms
Lead (travel enquiry)In travel, a lead is an enquiry from a potential traveller or partner,…Conversion rateConversion rate is the percentage of enquiries that turn into confirme…Travel CRMA travel CRM is customer relationship management software built for tr…Profit per bookingProfit per booking is what a travel business earns on a single booking…
FAQ
Common questions
What is Lead source?
A lead source is the channel an enquiry came from, such as Facebook Lead Ads, Google Ads, a website form, WhatsApp or a travel marketplace.
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