Travel glossary
Conversion rate
Conversion rate is the percentage of enquiries that turn into confirmed bookings.
If 300 enquiries produce 9 bookings, the conversion rate is 3%. Faster replies, better quotes and consistent follow-up are the main levers to improve it.
Related terms
Related terms
Lead (travel enquiry)In travel, a lead is an enquiry from a potential traveller or partner,…Lead sourceA lead source is the channel an enquiry came from, such as Facebook Le…MarginMargin is profit expressed as a percentage of the selling price.…Travel CRMA travel CRM is customer relationship management software built for tr…
FAQ
Common questions
What is Conversion rate?
Conversion rate is the percentage of enquiries that turn into confirmed bookings.
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