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Google Ads lead forms integration

Capture Google Ads leads straight into your travel CRM

People searching Google for a holiday are ready to talk. Connect your Google Ads lead forms to TripClap CRM so every submission becomes a lead instantly, tagged with its source and ready for your team.

Pro Plus+Included on Pro Plus and Enterprise Elite. Compare plans
  • No credit card needed
  • Every feature unlocked in the trial
  • Hindi and English support
New leads · Google AdsExample
Sameer P. · Dubai package · DecJust now · New
Nisha R. · Kerala honeymoon40 min ago · Assigned to Amit
Source: Google Ads lead form · campaign “Dubai Packages”

Why it matters

Search leads are high intent. Don't let them wait

Google leads handled by hand

  • Downloading lead form data from Google Ads
  • Leads forwarded by email and missed
  • No way to tie bookings back to keywords

Google leads in TripClap CRM

  • Every lead form submission created automatically
  • Assigned and followed up like any lead
  • Source-wise reports show what Google brings

How it works

How the Google Ads integration works

  1. Step 1

    Connect

    Connect Google Ads lead forms from the CRM's integrations.

  2. Step 2

    Advertise

    Run search or other campaigns with lead form assets.

  3. Step 3

    Capture

    Each submission is created as a lead tagged with Google as the source.

  4. Step 4

    Convert

    Assign, follow up and measure bookings by source.

What you get

What you get

Automatic lead capture

Pro Plus+

Google Ads lead form submissions become CRM leads.

Source tagging

Pro Plus+

Leads tagged as Google for reporting.

Assignment and reminders

All plans

Assign leads and set follow-ups.

Automations

Enterprise Elite

Route and follow up automatically.

Source-wise reports

All plans

Compare Google with other sources.

AI summaries

All plans

Summarise enquiries before you reply.

Guide

Making Google Ads work for a travel agency

Google search ads reach travellers at the moment they are looking, for example “Kerala tour package from Delhi”. Leads are usually more expensive than social ads, but often closer to booking.

Match the ad to the search

Use separate campaigns or ad groups for each destination, so the ad and the lead form match what the person searched.

Follow up the same way you'd answer the phone

A search lead expects a quick answer. Getting it into the CRM instantly and assigned to a person is what turns the click into a conversation.

Judge campaigns by bookings

Compare Google leads with Facebook, your website and the TripClap marketplace in source-wise reports, and move budget to what books.

Who uses it

Who uses this integration

“Game-changer for our agency. Generating quotations and tracking leads is a breeze, with comprehensive reports on leads, bookings and payments.”
Aditya Bothra, Director, Himalayan Travels

FAQ

Google Ads lead forms integration questions

Can TripClap CRM receive Google Ads lead form leads?

Yes. Google Ads lead form submissions are created as leads automatically, tagged with Google as the source.

Which plan includes it?

Lead integrations are on Pro Plus and Enterprise Elite: 3 lead integrations on Pro Plus, unlimited on Enterprise Elite.

Can I compare Google leads with Facebook leads?

Yes. Source-wise lead reports compare all your sources.

Can I try it free?

Yes. The 7-day free trial runs on Enterprise Elite, with every integration unlocked.

Related

Works together with

See all TripClap CRM integrations →

Capture every Google Ads lead

Your 7-day free trial runs on Enterprise Elite, so every feature is unlocked. No credit card needed.